Join Dr. Maci as she examines live virtual guided tours as an emerging communicative practice in tourism, showing how language and digital technologies intersect to foster interaction, craft compelling storytelling, and engage audiences in new and dynamic ways.

Reception to follow. 

Dr. Stefania Maci is a full professor of English Language, Linguistics and Translation at the University of Bergamo, where she is also chair of the Master's Degree Course in Text Science and Culture Enhancement in the Digital Age. Her research focuses on the analysis of English used in academic settings, with particular emphasis on English for tourism, medical English and the construction of (professional) identity in national, international and professional contexts. She also works on AI and LLMs, with an approach based on Corpus Linguistics and Critical Discourse Studies. Her most recent publications are The Routledge Handbook of Scientific Communication (2022), The Routledge Handbook of Discourse and Disinformation (2023), and Translating Tourism (2025).