This workshop is tailored for faculty, students, and postdocs eager to dive into the world of market research and leverage it for academic and entrepreneurial success. Whether you're exploring new business ideas or conducting research, understanding market dynamics is crucial.
What You Will Learn:

• Understanding Market Research: Discover how to identify target customers, assess industry health, and understand competitors and stakeholders.
• Types of Market Research: Learn the difference between primary and secondary research and how to utilize each effectively.
• Resources at Your Fingertips: Explore the extensive resources available through Pitt, including databases, industry reports, and consumer data tools.
• Practical Strategies: Gain insights into industry research, company analysis, and consumer behavior to enhance your projects.

Why Attend?

• Empower Your Research: Access exclusive tools and resources to support your research and innovation.
• Network with Experts: Connect with industry professionals and like-minded peers.
• Enhance Your Skills: Gain practical knowledge and strategies applicable to various fields.