This webinar is designed for university faculty and students eager to explore the critical role of customer and stakeholder discovery. Participants will uncover how understanding the needs, motivations, and pain points of potential customers and key stakeholders can fuel innovative solutions and enhance commercialization potential.

What You'll Learn:

• Audience Insight: Master the art of understanding your audience.
• Interviewing Techniques: Hone your skills for effective interviews.
• Mapping Techniques: Solve key problems with advanced mapping techniques.

By the end of this session, you'll be equipped with the tools and mindset needed to foster innovation through empathetic engagement. Don't miss this opportunity to drive solution development and make a real impact!