In an age when sustainability is increasingly valued, companies often promote their products as eco-friendly. However, not all claims are as green as they seem. This Lunch and Learn will delve into the concept of greenwashing, where businesses mislead consumers about the environmental benefits of their product. Through real-world examples, participants will develop the skills needed to critically evaluate and identify deceptive marketing tactics, empowering them to make informed choices to help advance sustainability through their purchasing practices.

This webinar will teach you:

  • How to identify common forms of “greenwashing”, or misleading or false promotion of products as environmentally friendly, in commonly purchased goods and services.
  • How to identify vetted certifications and sustainability claims for commonly purchased goods and services
  • Pitt Purchasing initiatives to help you make more sustainable purchases

Register at https://pitt.co1.qualtrics.com/jfe/form/SV_5v66iIllptfZyAe

Event Details

Please let us know if you require an accommodation in order to participate in this event. Accommodations may include live captioning, ASL interpreters, and/or captioned media and accessible documents from recorded events. At least 5 days in advance is recommended.

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