Market research is an organized effort to gather information about target markets, customers, and competitors and it can help you understand the existing competitive landscape and the overall health of the market to which you bring your product. For those who are commercializing an invention or innovation, product or service, market research can help identify key stakeholders, major businesses for potential licensing opportunities and customer channels. 

Join the Pitt Libraries and learn about the specialized business research resources available to Pitt students, faculty/staff and innovators. Develop a market research strategy using Library company, industry and consumer research resources. This event is free, virtual via Zoom. Registration is required.