Commercializing an invention or innovation requires a deep understanding of the market landscape. Market research provides the insights you need to assess the competitive environment, understand customer needs, and identify growth opportunities.

Pitt Libraries invites students, faculty, staff, and innovators to a free virtual event on Zoom exploring the power of specialized business research. You'll learn how to:

• Identify your target markets and ideal customers.
• Analyze the competitive landscape and understand industry trends.
• Uncover potential licensing partners and key stakeholders.
• Determine the most effective customer channels for your product or service.
• Develop a strategic market research approach using Pitt Library resources.

Discover the wealth of company, industry, and consumer research tools available to you. Equip yourself with the knowledge to make informed decisions and maximize your innovation's impact.

Registration is required for this free virtual event. Secure your spot today!