Despite significant positive impacts advancing longevity and protecting health across populations, public health has come under increasing fire. Once well-accepted interventions such as immunizations and fluoridated water, which have saved or improved millions of lives, are now the subject of intense criticism, misinformation, and disinformation. This criticism has been particularly divided along political lines. Such socio-political pressures have increasingly hindered the impact of public health professionals. They simply are not trained to practice public health where it is not welcome. Drawing on real-world examples and through a simple, straight-forward framework, this webinar focuses on ways to empower these practitioners, as well as the academic public health partners who train and support them, to be more effective and impactful in their work. This training will blend didactic and interactive learning approaches to enhance participants’ understanding of these critical skills.

Learning Objectives
At the conclusion of this webinar, participants will be able to:

• identify “crucibles” or key issues in public health practice;
• describe elements of the “crucibles framework” to approaching these issues effectively; and
• implement the “crucibles framework” to enhance the practice of public health.

Registration closes on Monday, May 4, 2026 at noon.